THE GOAL:
Create and run a new type of Spiritual Retreat Center and to manage the messaging, sales tactics and full property build out and budgeting. Also important was to be able to integrate the spiritual nature of the property and deliver a financially feasible business to the owner/investor.
THE RESULT:
I was brought in directly by Bill and Joan Porter (Bill, the Founder of E*Trade Financial and ISE) to develop, market and fully manage as Executive Director, this new concept retreat center where people could come and focus on spiritual peace, yet not be forced to sleep on a cot in the dirt. Our message was, “you do not have to be physically deprived in order to find meaning in your spiritual experience”.